A tagline that summarises the difficult times out there. It suggests that we just have to get through this year, and next year will (somehow) be better.
I've said it before and I'll say it again: words are important.
If these are the words that are being bandied around your business; they will become your company mantra, they will become the story you believe, they will become the words that guide your decisions.
"Survive" sounds like this:
Inaction
Stopping spend
Doing the minimum for your people and customers to keep them
Reacting to what comes at you
"til 2025" - apparently when 1 Jan 2025 arrives it will miraculously be better.
We can hope.
Or we can choose to use this time (there's still half the year!) to be proactive.
Being proactive looks like:
Taking action
Investing
Developing your people and engaging with your customers
Committing to your vision, your strategic plan, your goals
Striving to be better
To start - choose better words:
Don't just "Survive til 2025"
Follow your plan and take action "Strive for a better 2025"
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